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February 3, 2010

Beyonce Launches Heat

Fresh off her reign as 2010 Grammy queen — winning a record-breaking six Grammys at Sunday’s ceremony — Beyoncé took time to promote her new fragrance ‘Heat’ last night in Union Square, NYC. It was a family affair with Jay-Z and the Knowles family there for support. Solange even DJ'ed “I’m so thrilled to have my own fragrance,” Beyoncé told reporters at her event.

“Every little detail reflects my personal style,” she added. “It’s a very sensual ad and it got steamy but it was still done with elegance.”




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